Last updated June 11, 2026

Privacy policy

Metric Conversion Tools provides a free browser-based unit converter. You can use the calculator without creating an account or sending your measurement values to us.

Information we collect

The converter runs in your browser. We do not ask for your name, email address, payment information, or account details.

Analytics and advertising

This site uses Google Analytics to understand site usage and Google AdSense to show advertising. Google Ads conversion tracking measures how visitors arrive from ad campaigns. These services collect standard usage data such as pages visited, approximate location derived from IP address, device and browser type, ad impressions, and ad clicks. The measurement values you type into the converter are never part of this data — conversions are calculated locally in your browser.

Cookies and ad personalization

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this site and other sites on the internet.

You can opt out of personalized advertising by visiting Google Ads Settings, or opt out of some third-party vendors' use of cookies for personalized advertising at www.aboutads.info. You can also block or delete cookies through your browser settings; the converter works fully with cookies disabled.

Hosting and performance measurement

The site is hosted by Vercel, which logs standard request data (such as IP address and user agent) to deliver pages and protect against abuse. Vercel Web Analytics records anonymized page-view counts without using cookies.

How we use information

• To measure page visits and basic engagement.
• To understand which conversions visitors use most often.
• To measure Google Ads performance and improve landing pages.
• To protect and maintain the site.

Third-party policies

Google processes analytics and advertising data under its own privacy policy. How Google uses information from sites that use its services is described at policies.google.com/technologies/partner-sites.

Contact

For privacy questions, email the site owner via the contact page.